"Social Marketing" is a descriptor in the National Library of Medicine's controlled vocabulary thesaurus,
MeSH (Medical Subject Headings). Descriptors are arranged in a hierarchical structure,
which enables searching at various levels of specificity.
Use of marketing principles also used to sell products to consumers to promote ideas, attitudes and behaviors. Design and use of programs seeking to increase the acceptance of a social idea or practice by target groups, not for the benefit of the marketer, but to benefit the target audience and the general society.
| Descriptor ID |
D040241
|
| MeSH Number(s) |
J01.219.687.750 N05.300.430.500.500
|
| Concept/Terms |
|
Below are MeSH descriptors whose meaning is more general than "Social Marketing".
Below are MeSH descriptors whose meaning is more specific than "Social Marketing".
This graph shows the total number of publications written about "Social Marketing" by people in this website by year, and whether "Social Marketing" was a major or minor topic of these publications.
To see the data from this visualization as text,
click here.
| Year | Major Topic | Minor Topic | Total |
|---|
| 2007 | 1 | 0 | 1 |
| 2008 | 1 | 0 | 1 |
| 2009 | 2 | 0 | 2 |
| 2010 | 0 | 1 | 1 |
| 2011 | 1 | 2 | 3 |
| 2012 | 0 | 1 | 1 |
| 2017 | 0 | 1 | 1 |
To return to the timeline,
click here.
Below are the most recent publications written about "Social Marketing" by people in Profiles.
-
User-Centered Design for Developing Interventions to Improve Clinician Recommendation of Human Papillomavirus Vaccination. Perm J. 2017; 21:16-191.
-
Pilgrimage to wellness: an exploratory report of rural African American clergy perceptions of church health promotion capacity. J Prev Interv Community. 2012; 40(3):194-207.
-
Promoting walking among older adults living in retirement communities. J Aging Phys Act. 2012 Jul; 20(3):379-94.
-
Design of a randomized trial of diabetes genetic risk testing to motivate behavior change: the Genetic Counseling/lifestyle Change (GC/LC) Study for Diabetes Prevention. Clin Trials. 2011 Oct; 8(5):609-15.
-
Step It UP: a multicomponent intervention to increase stair use in a university residence building. Am J Health Promot. 2011 Sep-Oct; 26(1):2-5.
-
A school-based intervention for diabetes risk reduction. N Engl J Med. 2010 Jul 29; 363(5):443-53.
-
Having a diagnosis of diabetes is not associated with general diabetes knowledge in rural Hispanics. J Rural Health. 2010; 26(4):342-51.
-
Social marketing-based communications to integrate and support the HEALTHY study intervention. Int J Obes (Lond). 2009 Aug; 33 Suppl 4:S52-9.
-
An internet-based weight loss intervention initiated by a newspaper. Prev Chronic Dis. 2009 Jul; 6(3):A101.
-
Alcohol and tobacco marketing: evaluating compliance with outdoor advertising guidelines. Am J Prev Med. 2008 Sep; 35(3):203-9.